Whether you’re a flooring professional or a homeowner, it’s important to know what the key selling points of Muscanell are. Below is our guy Kyle Rice’s own personal elevator speech for Muscanell flooring:
Importance of a Quick Introduction
Know Your…
- Business
- Products
- Market
- Role
- Value
Be concise, be short, be thorough.
You have 30 seconds to talk about yourself so you have about 4.5 minutes to learn about your customer without the distraction of having to go back and explain what you do.
Practice this so much that you catch yourself introducing yourself to friends with it.
Start with too much detail:
Hi, I’m Kyle with Muscanell Millworks in Cortez, Colorado. Muscanell Millworks manufacturers very high quality, solid, unfinished hardwood flooring from North American hardwood species. We are known for our long average lengths (about 5′ in most species and grades), precision milling (exceeding NOFMA milling standards in most ways), and special drying for the arid climate (moisture content between 5%-7%). I’ve been with Muscanell for 13 years now. In that time, I’ve learned a lot about hardwood flooring and our industry from our founder, Doug Muscanell, and by being active in the NWFA.
Trim the fat:
Hi, I’m Kyle with Muscanell Millworks. We manufacture very high quality, solid, unfinished hardwood flooring. We are known for our long average lengths, precision milling, and special drying for the arid climate.
Make it one sentence:
Muscanell Millworks manufactures very high quality, solid, unfinished hardwood flooring known for long average lengths, precision milling, and special drying for arid climates.